5 ways to drive transformation and change in internal communication.

Launching a mobile employee app that provides internal communication tools and services to your entire workforce is a gamechanger. The right transformation and change will drive engagement, productivity, and even innovation.

When you achieve a truly connected workplace, the impact is tangible. Senior leaders see the realization of strategic objectives, while employees find themselves digitally connected for the first time. Over a series of six posts, we will explore the potential impact of an internal communications focused employee app, starting with the five ways it can make a far-reaching strategic contribution. By downloading the eBook you can learn more about hybrid workspace trends & more.

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1. The connected workplace

Deploying an employee communication app to all employees via a mobile app accessible on all devices is critical in building a connected workplace.

Our Digital Workplace Trends 2021 report identifies this as “connecting the entire workforce for the smooth and efficient flow of knowledge, information and data, enhancing enterprise-level processes and culture.”

The benefits of a connected workplace are broad. Research carried out by the Harvard Business Review  indicates that highly connected companies are twice as likely to hold a favourable marketing position compared to those that aren’t.

Many organizations have launched “One Company” initiatives to create more connected companies with an emphasis on bringing standardization, process improvement and brand unity to organizations built up through M&A activity. But often these initiatives fall short by focusing on knowledge workers; a mobile employee app focused on internal communication, brings the entire workforce, including previously disconnected frontline workers, into the fold.

Estimates suggest that 80% of employees are deskless. In industries like retail, manufacturing, leisure and travel, connecting all employees is highly important.

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2. Digital transformation and productivity

Digital transformation is an overused term, but it’s often an explicit aim for senior leaders who want to drive efficiency through process improvement, role enablement and collaboration. They also want to solve deeper rooted issues around increasing productivity while evolving company culture to embrace change.

Connecting frontline workers via a mobile app is a common milestone in digital transformation efforts. It’s also usually a no-brainer, eliminating outdated manual processes and eccentric workarounds by giving frontline workers access to operational information, productivity tools available through integrations, and the ability to communicate with colleagues. It kickstarts an exciting digital workplace journey by providing a channel for targeted digital services to drive broader productivity gains and provides a mobile-first internal communication channel increasingly demanded by employees.

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3. Culture change and amplification

An equally extensive impact centers around culture change, diversity and inclusion. Connecting frontline workers and giving them a voice sends a strong message that they are valued.

It also means they may be connected to internal communication for the first time, getting insights into a company’s purpose and values and how they are actually put into action. An employee app may be the first time a firstline employee has had any insight into what their CEO believes in.

For the first time, there may also be a connection to peers who are geographically dispersed. More than anything, this can support a sense of community that underpins a more unified, transparent and human-centered culture that supports other aims such as better diversity and inclusion. The ability to be heard and recognized supports a culture of transparency and open dialog.

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4. The employer of choice

The ripple effect of culture change can also support an employer’s value proposition. When you support flexible working choices, transparency, and have leaders that listen, it doesn’t go unnoticed. Your Glassdoor reviews start to glow, and employee advocacy starts to rise. Ultimately, being recognized as a great place to work helps talent retention and attraction. Employee happiness is something that should be shared through internal communication channels.

Of course, this is driven by a range of efforts and initiatives, but an internal communication channel available to all employees, contributes to the journey and momentum that gets you there.

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5. Facing the future

The pandemic means that the business climate in 2021 and beyond will be uncertain and challenging. One permanent change however is that flexible working is here to stay, as is the opportunity to include all workers in workplace communications and culture. An internal communication app can help you face the future, playing a part in being future-ready by driving innovation, agility, and a strong customer service ethic.

Direct, real-time internal communication tools are a must-have to support the agility required to support rapid operational pivots, changing customer needs, and new commercial opportunities. Connecting your frontline workers with the ability to provide feedback and ideas can also be an engine to drive innovation and improve customer service, particularly when you tap into the knowledge of the frontline staff who are closest to your customers. Ultimately, this will help prepare your business to face future needs and expectations.

More information

LiveTiles Reach, our employee communications app, is driving organizational transformation and change for an increasing number of clients. Get in touch to arrange a demo.

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