Geelong Football Club
The Geelong Football club is an Australian rules football club from Victoria, Australia with almost 60,000 members. The club supports four teams that compete in the AFL, AFLW, VFL and VFLW.
A flurry of emails accompanying every decision within a business becomes difficult to keep track of, and once information becomes unwieldy, staff start disengaging.
This was the problem facing the Geelong Football Club, whose staff found collaborating and managing documents took a colossal amount of effort and time, meaning employees would often miss critical news or updates.
In the spirit of simplicity, and reflective of high performance teams, the club needed an intuitive and secure internal web based environment that gave staff the tools and information they needed to do their jobs (and get the Cats into the Grand Final).
With the rapid requirement for remote working due to the Coronavirus, the Club needed to be able to securely communicate & collaborate more effectively than ever before.
After aligning on strategy, ideal design, critical content and communication needs, the LiveTiles Intelligent Intranet was rolled out across the organisation.
A customised platform, the Intelligent Intranet centralises and clearly organises the club’s content and information, and offers users granular data on how staff interact with the site, informing decision makers on what needs improvements and where communication can be improved.
The Intranet’s malleability means the club can continuously evolve pages, test changes and save on costly redesigns in the future by making clever amendments in real time, which has been vital with the volume of new information to be communicated due to the Coronovirus Pandemic.
After a sharp six week turnaround from specs to delivery, the Geelong Football Club immediately saw a boost in employee engagement. Beforehand, the club’s internal homepage attracted around 350 views a week, but within four weeks of the new platform’s launch, weekly views shot up to 1,300.
Staff reported that simple navigation meant they could begin contributing and understanding the digital hub instantly, and the club saw a boost in staff engagement as they began connecting with each other.
The clean design and mobile adaptability gives the club new flexibility, and everyone from executives to the many interns, can understand and begin implementing changes that push the organisation forward.