The concept of relevance is central to intranets. Create a personalized experience and save users time finding information by delivering ultra-targeted content.
Your intranet is a valuable tool for communication, collaboration, and knowledge sharing within your organization. However, generic content can overwhelm employees and make it difficult for them to find the information they need quickly. This is where targeted content becomes crucial.
Imagine an employee in the marketing department searching for the latest social media guidelines, only to be bombarded with company-wide news or IT updates. Unnecessary information clutters the user experience and wastes valuable time. Targeted content ensures employees see information relevant to their roles, interests, and locations, leading to:
Â
Consider implementing these targeted content ideas and strategies to ensure your intranet content resonates with employees.Â
Go beyond company-wide announcements. Deliver news relevant to specific departments or locations (Intranet Content Management). Highlight the achievements of specific teams or departments to foster a sense of pride and connection.
The marketing department can receive news about a recent industry award win, while the sales department might see a press release about a new product launch that directly impacts their work.
Empower departments to share team-specific updates, project progress reports, and upcoming events. This fosters transparency and collaboration across the organization.
The IT department can share updates on a new software rollout, while the engineering department might post about upcoming team-building activities.
Deliver HR policies relevant to employee roles or locations (Intranet Content Management). For complex policies, consider including explainer videos or FAQs to ensure clear understanding.
Employees in a specific country can access localized versions of company policies, while new hires might see a curated list of resources related to onboarding procedures and benefits enrollment.
Target training resources based on individual and departmental skill development needs (Intranet Knowledge Management). Offer short, bite-sized learning modules and microlearning opportunities to cater to busy schedules and preferred learning styles.
The sales department can access training modules on new sales methodologies, while the customer service team might benefit from microlearning videos on handling customer complaints.
Celebrate employee birthdays, work anniversaries, and major achievements. Showcase success stories within specific teams or departments to inspire and motivate others.
Feature “Employee of the Month” profiles from different departments, highlighting their contributions and achievements.
Leverage polls, discussions, or Q&A forums to drive targeted employee engagement (Intranet Collaboration Tools). Encourage knowledge sharing by creating communities around specific topics or projects.
Create a forum for the marketing department to brainstorm ideas for an upcoming campaign, or a community for new hires to ask questions and connect with colleagues.
Provide curated lists of frequently accessed resources based on user roles or departments (Intranet Content Delivery). This saves employees time searching for essential information.
The finance department can have quick links to expense report forms and tax information, while the HR department might have links to timesheet submission guidelines and employee benefits resources.
Create a dedicated section for new hires with essential information, company culture resources, and FAQs to ease their transition into the organization.
Include a welcome video from the CEO, an organizational chart, and a comprehensive FAQ section covering everything from IT access to company benefits.
Run targeted surveys and polls to gather employee feedback on specific topics or initiatives. This valuable feedback can help identify areas for improvement and keep employees engaged in the decision-making process.
Poll employees in the sales department about their experience with a new CRM system, or survey new hires about their onboarding experience.
Host live streams or webinars for targeted audiences (e.g., a specific department or new hires). Share important announcements, conduct training sessions, or facilitate Q&A sessions with company leaders to promote transparency and address employee concerns directly.
Host a live Q&A session with a Communication Manager for new hires to ask questions and get acquainted with the company’s comms processes.Â
Why does a targeted content strategy matter? Imagine an employee searching through a sea of irrelevant information to find what they need. An intranet content strategy prevents this chaos. By implementing these targeting strategies, you ensure content reaches the right people at the right time. This can be achieved through methods like creating user groups, personalizing content feeds, and scheduling content delivery based on work schedules. Additionally, clear categorization, tagging, and search functionality empower employees to find information quickly. Don’t forget to promote targeted content through internal communication channels. By following these strategies, your intranet transforms into a valuable resource that boosts employee engagement and productivity.
Create user groups based on department, location, role, project, or any other relevant criteria.
Personalize content feeds based on user preferences and interests. Allow users to follow specific departments, topics, or colleagues.
Organize content using clear categories, tags, and a robust search function.
Schedule content delivery based on user time zones or work schedules. Consider peak usage times or when specific information might be most relevant (e.g., payroll updates before payday).
Utilize internal communication channels like email blasts or push notifications to promote targeted content and ensure it reaches the intended audience.
By implementing these content ideas and targeting strategies, you can transform your intranet into a dynamic and engaging platform that empowers employees with the information they need to succeed.
The LiveTiles’ Audiences module empowers intranet administrators to create user groups with specific criteria. This allows for targeted delivery of content across various sections of your intranet, including news feeds, navigation menus, and quick links.
The Audiences module integrates seamlessly with your current intranet content management system (CMS). This means you can leverage your existing content library and target it to specific user groups without needing a complete overhaul.
Create clear, concise, and engaging content tailored to the target audience.
Organize content using clear categories, tags, and a robust search function.
Incorporate images, videos, infographics, or other multimedia elements to enhance content engagement.
Ensure your intranet content is optimized for viewing on mobile devices (Intranet CMS Platform).
Analytics and Feedback:Â Regularly monitor user engagement metrics (clicks, views, downloads) and incorporate user feedback to refine your content strategy.
An intranet content strategy is a roadmap for creating, organizing, and delivering information on your organization’s internal communication platform. It ensures your intranet content is relevant, engaging, and meets the needs of your employees. Implementing a well-defined intranet content strategy, can transform your intranet into a valuable resource that boosts employee engagement, improves productivity, and fosters a more informed and empowered workforce. An effective intranet content strategy focuses on:
Identifying the different user groups within your organization (departments, locations, roles) and tailoring content to their specific needs and interests. Establishing the core categories of information that will be most valuable to employees, such as company news, HR policies, training materials, and employee recognition. Developing clear, concise, and engaging content that is easy to understand and navigate.
Structuring your intranet content with clear categories, tags, and a robust search function to make information easily discoverable. Utilizing features like user groups, personalization, and scheduling to ensure employees see the information most relevant to them at the right time. Monitoring user engagement metrics and incorporating feedback to continuously improve your content strategy.
Structuring your intranet content effectively is crucial for user experience. Here are some key considerations:
Content pillars:Â Identify the main categories of information your employees need, such as company news, HR, training, and department-specific content.
Subcategories:Â Break down each pillar into subcategories for more granular organization.
Clear labeling:Â Use clear and concise labels for categories, subcategories, and individual content pieces.
Navigation:Â Design a user-friendly navigation system that allows employees to easily find the information they need. This could include a combination of menus, breadcrumbs, and a search bar.
Search functionality:Â Implement a robust search function that allows employees to search by keyword, category, or other relevant criteria.
Intranet content pillars are the core categories of information that provide the foundation for your intranet content strategy. These will vary depending on your organization’s specific needs, but some common pillars include:
Keep employees informed about company-wide announcements, achievements, and upcoming events. You can personalize news feeds to show relevant information based on department or location.
Allow each department to share team-specific updates, project progress reports, and upcoming events.
Provide easy access to relevant HR policies and procedures, with explanations or FAQs for complex topics.
Offer training resources based on skill development needs. Consider bite-sized learning modules and microlearning opportunities.
Celebrate employee birthdays, work anniversaries, and major achievements. Showcase success stories to inspire and motivate others.
Foster collaboration and knowledge sharing through features like polls, discussions, or Q&A forums. Create communities around specific topics or projects.
Provide curated lists of frequently accessed resources based on user roles or departments.
Create a dedicated section for new hires with essential information, company culture resources, and FAQs to ease their transition.
Run targeted surveys and polls to gather employee feedback on specific topics or initiatives. This can help identify areas for improvement and keep employees engaged in the decision-making process.
Host live streams or webinars for targeted audiences to share important announcements, conduct training sessions, or facilitate Q&A sessions with company leaders.
With the LiveTiles’ Audiences module we’ve put the control over creating groups for content targeting in the hands of the intranet administrator. The module enables you to create own groups to target news, content in the mega menu, quick links etc. to any audience you can imagine.
The new intranet contains a lot of information and tools. For this reason, it was vital to create a solution that makes it simple for users to know which information they need to read and how to find it.
Complete the form and we’ll reach out to coordinate a time for a chat about your specific business challenges.
It looks like you have Enhanced Tracking Protection enabled. Unfortunately, this blocks our forms for loading. We are working on a fix for this problem. In the meantime, please add livetilesglobal.com to your list of exceptions.
