Multiple brands, global workforce team
With a team of over 24,000 people in more than 20 countries, Entain is one of the world’s largest sports betting, gaming, and interactive entertainment groups. The company’s brands include (for sports) bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; (for games) CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. In December 2020, the company rebranded from GVC Holdings to Entain.
This extensive and expanding portfolio of companies provided Entain with significant internal communications opportunities, including:
- Managing and building team collaboration, and communicating in 20+ countries, with many cultures, motivations and legal frameworks
- Combining unique communication strategies, brand cultures and work practices from acquisitions worldwide that are often quite distinct, while maintaining the strength of the brands in the marketplace.
- Attracting and engaging a 24,000 strong team that is geographically spread out and ranging from office staff (including 3,000 in IT) through to frontline employees in retail.