Entain Bets Big on a Winning Culture

Real world stories

Entain logo
interactive entertainment

The Challenge

A fast-growing global sports betting, gaming and interactive entertainment group sought to help leaders and colleagues connect in a more modern way, providing a world-class employee experience and future-proofing digital workplace capability.

The Solution

Deliberate discovery leading to the development of a best-in-class digital workplace using LiveTiles Enterprise and leveraging Microsoft technologies.

The Result

Replacing the existing intranet with the launch of a new platform – Entain.Me – a scalable digital workplace, compelling, agile and highly engaging, with global reach for office-based and frontline employees.

Multiple brands, global workforce team

With a team of over 24,000 people in more than 20 countries, Entain is one of the world’s largest sports betting, gaming, and interactive entertainment groups. The company’s brands include (for sports) bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet; (for games) CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino.  In December 2020, the company rebranded from GVC Holdings to Entain.

Engie intranet people directory

This extensive and expanding portfolio of companies provided Entain with significant internal communications opportunities, including:

  • Managing and building team collaboration, and communicating in 20+ countries, with many cultures, motivations and legal frameworks
  • Combining unique communication strategies, brand cultures and work practices from acquisitions worldwide that are often quite distinct, while maintaining the strength of the brands in the marketplace.
  • Attracting and engaging a 24,000 strong team that is geographically spread out and ranging from office staff (including 3,000 in IT) through to frontline employees in retail.
Engie gaming industry employee experience

I’m delighted with how LiveTiles drives the experience and is so agile. We plan to track the development of both LiveTiles’ and Microsoft’s technology roadmap, so we can continue to make entain.me the globally innovative and foundational – and yes Omnipresent - platform for our company.

Rethinking Internal Communications

The company had an existing intranet, but it was poor value and didn’t have the capability to integrate with Microsoft Teams. The team at Entain wanted to completely rethink internal communications with a digital-first strategy. The UX goal was to create an internal sharing platformthat was as integrated, compelling, on-brand and exciting as Entain’s external-facing products. Called Entain.Me, this new digital workplace was to be available anytime and anywhere and had to foster a ‘one Entain’ culture. To celebrate the introduction of Entain.me the team created an internal video to capture the buzz, value and ease of use.

Entain gaming industry intranet

The Omnipresent service

In the words of Si Steers who leads on Digital channels as part of the Internal Comms team, the solution had to “be Omnipresent”. The team engaged Content Formula, a digital workplace consultancy that creates communications platforms for a diverse workforce.  Content Formula – one of LiveTiles’ premium partners – began a detailed discovery process to understand what employees really needed to be successful, and what the company could create that would achieve its communications objectives. In the middle of the pandemic, with its own employees and many of Entain’s working remotely, the consultancy formed focus groups, held one-to-one interviews and incorporated an extensive employee survey to inform its design and implementation.

Informal matters too

One of the learnings from the discovery phase was that an informal communications channel was very important, especially for retail colleagues outside office environments.  The team therefore featured Yammer within its final solution, and it is now being included to create town-hall type virtual events and even the company’s results are now broadcast using Yammer Live. 

Ultimately, the Entain team with Content Formula delivered a modern, engaging “use-anywhere” solution that mirrors the excitement and engagement of Entain’s externally focused brands. 

LiveTiles integration with Microsoft and more

The resulting Entain.me employee experience platform is built around the idea of microservices. The LiveTiles deployment allows for the integration not only of Microsoft 365, Yammer and Teams, each essential to the company’s operations, but also of features like a connection to ServiceNow tickets for helpdesk and HR features such as holiday requests. 

Engie gaming industry employee experience

Empowering each employee with their own service 24/7

The LiveTiles Power Panel capability ensures that employees can access alerts, relevant links and manage channel subscriptions from any page. Each part of the company – geographical as well as functional – has its own channels, and people use the Power Panel to personalize their feed, not only from these corporate channels but also for interest groups such as diversity, sports and well-being.

Everyone has access 24/7 to Entain.me, wherever they are and whether they work behind a desk or in a shop. The lifestyle video Entain created showcases Entain.me’s proposition and how it is designed to make everyday life at work easier, reflecting the organization’s integrated and vibrant culture while encouraging the diversity of experience and market position of each brand.

Fresh, compelling communications with more to come

“Entain.me is fresh, multidimensional and cool”, says Steers. “I’m delighted with how LiveTiles drives the experience and is so agile. We plan to track the development of both LiveTiles’ and Microsoft’s technology roadmap, so we can continue to make entain.me the globally innovative and foundational– and yes Omnipresent – platform for our company”.

“We won’t stand still – we already have big plans for the next generation of Entain.me and are really excited about the future and how far we can take the employee experience at Entain”.

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