We’re living now in the age of communication. From email and social media to instant messaging and SMS, we have myriad platforms vying for our constant attention. It seems to be, however, that even though fancy new apps and tech keep arising to keep us in contact, it’s the simple text message that stands out above the rest.
The first text message was sent on December 3rd, 1992, with the message reading “Merry Christmas”. Since that date, texting has been used to communicate trillions of messages, for trillions of reasons. Initial uptake was slow, as the cell phone infrastructure was not, at that time, geared to work easily with SMS. Over the last 24 years, though, use of text messaging has boomed, and has remained a preferred platform of communication.
It seems that simplicity and straightforwardness have been the cornerstones of texting’s success. No matter what network you are on, or what kind of phone you have, you’ll be able to use text messaging. It is not reliant on symbiotic operating systems or apps that both parties must install. Apple has said “There’s an app for that”, but perhaps that’s one of the supporting factors for continuing to text. We can get so overwhelmed by the constant changes to our apps, and new apps coming to market, that the simplicity of texting can seem much more appealing.
Texting is even more appealing in areas where people don’t have reliable connection to the internet, or are unable to afford internet services. SMS has the ability to empower communities, such as farmers in rural India, who rely on texts from a central database to advise them of market prices, stock levels, and other pertinent information. It can also be used, for instance, to provide mass messaging services in emergency situations, and company-wide alerts for meetings or updates.
In addition to the almost ubiquitous access to text messaging, a key benefit of SMS is the relatively passive nature of this kind of communication. You can check and reply to messages in your own time, as opposed to dealing with the pressing immediacy of phone calls. Giving people the ability to choose their own time for communication, via texting, allows them to fit that communication into their schedules.
Of course, these are all great reasons for texting, but seeing the numbers will show you just how useful texting can be for your organization. If you just look at the statistics, you’ll see the extensive reach that can be achieved through texting, that may not be as achievable through other mediums.
MercurySend and LiveTiles provide you with the perfect platform to leverage the power of texting for your business. Through bulk texting, MercurySend’s instant communication channel gives you the ability to provide large groups of people with time-sensitive information, any time, and to any cell phone. The MercurySend application is seamlessly integrated into the LiveTiles UX, providing simple access to your mass texting interface. With LiveTiles creating the ideal platform for the complete digital workplace, you can use third party apps, like MercurySend, with ease.