Written content is a mainstay in our digital lives. Day after day, we consume news articles, Facebook posts, email newsletters, and blog posts on repeat, with entire worldviews and political opinions now often informed entirely by free articles online. There’s more to the success of this content than just clever wording. New advances in textual user interaction often seems like an afterthought—a companion to a thoughtful article in the old way of doing things—but today, interactivity is an increasingly crucial part of what makes an article successful. Often, good UX can be the difference between skimming a story and absorbing it, between browsing a few early pictures and really engaging with the necessary thought behind the text. Certain aspects of UX can be used both internally and externally to boost engagement with your published content, helping readers take all they can from your written work.
Placing Call-to-Actions into your articles is a no-brainer in UX these days, but it still bears repeating. These days, sites have been forced to come up with increasingly clever ways to keep users reading, often adding interactive elements to their published content. From gifs and videos to newsgames and even VR companions to current stories, it’s become increasingly essential to have visual elements help tell the more text-heavy news stories. To make such sensory content most effective, the right placement, timing, and aesthetic cues are essential to grab your user’s attention. If users are coming to your site to find breaking news, make sure these stories are complete with photos and data visuals of the highest caliber, ones that both actively fit into your site’s user interface and help make data digestible. Another way to help drive engagement is to actively ask users to share content that they enjoy. Since most sites are now funded by traffic KPIs that advertisers are willing to pay for, rather than paywalls or subscription models, sharing has become the de facto way to drive organic traffic to even the biggest news sites. Because of this, media publishing services like Sprout have found that the best way to garner user engagement is by adopting language that implies urgency and exclusivity. Certain “exclusive access” features do well to help boost metrics. When using UX for publishing, don’t forget to use colloquial language to help get the point across as simply as possible, all while reaching the widest audience.
A great tool for publishers everywhere, Facebook’s recent Instant Articles feature lets users go instantly from the thumbnail of a page’s news story to the full piece, without the need to open anything in a new window or browser app for a more cohesive experience. Likewise, the social media app Paper allows users to condense their social media feeds into a “news posts only” option, effectively making the app a personalized online newspaper. As standard as this might seem in our era of à la carte content consumption, this technique has re-broken the once-solid barrier between traditional news sources and social media links, now already blurred by blogging, social media sharing, and grassroots publishing. This is great news for long-form content, which can now thrive again in a newspaper-like setting on apps like Paper, getting the thoughtful readership it deserves rather than getting buried in algorithmic newsfeeds and timelines. With a strong user experience that uses intuitive visual elements to help text-based content really shine, it’s easy to draw a greater audience that’s now more willing to stay for even the most dry, dense, text-heavy articles. Below, check out how Facebook helps drive analytics to even long-form content with more clicks, more shares, and more reads to finish.
LiveTiles makes publishing a cinch, helping your presentation sound as sharp and memorable as your written work online. You can easily share drafts of your work with coworkers in the digital workplace, and now even get edits in real-time, thanks to Microsoft Office 365. In turn, your coworkers can now share the finished product like never before, using the many sharable features LiveTiles offers for social publishing on Facebook and Twitter. Seeing the fruits of your labor realized is now more convenient than ever, since the application’s Facebook and Twitter tiles make the reactions to your work more visible within a single, streamlined window. And since LiveTiles hooks up with other outside article enhancers like Giphy, you’ve got a lot to play with in terms of presentation. While it may be hard to make your published content stand out in a sea of competition, the tools LiveTiles provides can give you and your digital workplace a leg up on the next generation of social publishing.
LiveTiles Design: Keeps workplace intuitive with of your company’s robust analytics and streamlined mobile access to KPIs.
As we’ve seen, the nature of digital publishing has changed a lot in the past few years. Adapting can sometimes be tough, but in this climate, it’s often essential to keeping an engaged audience. But with confidence in your content and the UX muscle to back it up, anything is possible! When you and your digital workplace have the right tools to keep you in sync, your words have the limitless potential be heard throughout the world.